DANISH
HEALTH
AUTHORITY
Sundhedstyrelsen
*Did you also burn your fingers on one of these?
Then we might have a vaccine for you.
*Groundbreaking technology in your youth?
Then we might have a vaccine for you.
*Did you also forget to rewind your tape?Then we might have a vaccine for you.
*Only social media in you youth?
Then we might have a vaccine for you.
*Did you look like this in school?
Then we might have a vaccine for you.
*Was this a good look in your youth?
Then we might have a vaccine for you.
*Did you look like this as a teenager?
Then we might have a vaccine for you.
WINNER
2023
*Did tape-salad also ruin your love life?Then we might have a vaccine for you.
Made with
Honey Trap
Morten Bengtsson
It's new that the Danish Health Authority offers vaccines for folks 50 and above. We were asked to remind and inform this age group, that that they had reached a certain "phase" in their lives and therefore had a vaccine waiting for them. Without telling them that they are old of course.
We created a campaign, that reminded them of their age and the vaccine.
(In a subtle manner)
Do you remember the things below?
Then we probably have a vaccine for you.
WINNER
2023